I went to the marketing conference (Pärnu Turunduskonverents) last week. I am well aware that the longer you've been in the business, the harder it is to be surprised, therefore my expections are not so high for those conferences. I thought that, if i find 3 (new) interesting ideas from the whole conference, it can be called a succes. The party usually saves the day:)
Here's the overall numbers:
11 - number of lecturers i listened to
3 - number of lecturers who were good
1 - the one lecturer which was really surprisingly good - make a mental note, if you have a chance to listen to Kristjan Port (he also has a radio program, i believe), he's really worth listening to
2 - interesting ideas that i got (not 3 as i hoped for, but better than nothing and the party was good, i danced a lot, thank you, R)
Some pieces of information worth sharing:-
70 mio people in the world are blogging
-
YouTube was originally a MySpace application
- Nike ownes
Converse- Most of the original computer software engineers were under the influence of
LSD (probably)
- The time when we can buy
memory chips is not so far away anymore, give it a decade or so, the first solutions are being developed already
- Cindy Lauper was a
"fad" and Madonna is a "trend"
- Somewhere in the world is a "
power nap" company, which teaches the techniques of effective powernapping - very important, i could be their model student!
- 264 BC the first
gladiator fight was held - this can be considered the birth of event marketing
-
Walkman was a failed product development in Sony - they wanted to create a miniature tape recorder, but they had 2 obstacles - they couldn't miniaturise the speakers and it didn't record. The Sony bossman thought it could be a niche product for golf-playing executives. However, it got a somewhat warmer reception on the market:)
The best quote, by
Kristjan Port (Sorry, this one in Estonian):
"Me elame nii tuulise nurga peal, et geneetiliselt ei sa meid enam ammu eestlasteks nimetada."